Findings: We propose a conceptual framework of the recognition and exploitation of business opportunities during the COVID-19 pandemic. Methodology: In the paper, we apply the conceptual review method in order to review extant knowledge, identifying important research gaps, and propose a conceptual framework for the research. Purpose: The purpose of the paper is to answer the question of how entrepreneurs can take advantage of and exploit the conditions and opportunities resulting from the COVID-19 pandemic. According to the confirmed results, companies' training to gain the necessary skills in individual areas of design management should increase the level of mastery of these skills and consequently support the use of design in product innovations. Involving customers and suppliers and creating interdisciplinary teams could bring the company effective use of design in product innovation and thus achieve a significant and sustainable competitive advantage. The ability to engage others has emerged as the weakest in the design management skills assessment survey. The design management skills assessment survey confirms the relationship and correlation between the level of design management skills and the intensity of the use of design in product innovation. This study includes factor and regression analysis methods. They identified the impact of the level of skills on the design use rate in innovation. The authors used statistical methods to analyse the level of skills achieved in individual areas of design management. Through a survey of Slovak companies in selected industries, the authors identified the attitude of companies to the use of design in product innovation. The paper aims to verify the impact of the achieved level of design management skills on the use of design in product innovation. Lack of design management skills is a major obstacle to the wider deployment and integration of design into companies. When design management is part of a company's management processes, the design would significantly impact the company's economic performance and help ensure a competitive advantage in the market. Design management is becoming necessary because it allows the company to reflect the market's needs better and adapt to customers. It is usually the result of a well-managed process. Good design does not just happen by chance. 607/P-DUN/2018 by the Ministry of Science and Higher Education committed to activities aimed at the promotion of education.Īlthough companies in Slovakia achieve value in the use of design at the level of the European Union average, the lack of knowledge and information about the possibilities and potential benefits of design hinders the effective use of design as a key factor in successful innovation. The creation of the English-language version of these publications is fi nanced in the framework of contract No. The author also attempts to establish whether any relationship between these two trends exists and what connects them. ![]() The third part presents a comparison of business models of creative companies with design management. In the second part, reason for focusing on design management issues, its definitions and features are explored. ![]() It presents definitions of the creative sector and of a creative organisation/company, as well as the characteristics of the creative company’s business model. ![]() The first part outlines reasons for dealing with the issues of the creative sector, including business models. The aim of the article is to present the creative company’s business model in the context of design management.
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